The Challenge
A dental insurance provider had a website that was outdated. The provider search interface, in particular, was cluttered with unnecessary, irrelevant, and unhelpful information, and was not usable on mobile phones or tablets.
The Ask
Concord was engaged to design and develop a new ‘Find a Dentist’ tool to serve both the general population and their signed-in members. Our role included finding meaningful solutions to improve the speed of search, flexibility in filtering, and ease of saving a favorite search.